Google Tag Manager

Go Beyond the Basics

With E-nor’s online Google Tag Manager training course, you’ll build on your knowledge of Google Tag Manager fundamentals and master more advanced features for effective and flexible implementations. You’ll learn how to use GTM as an essential tool in your technology stack to enable faster and more sophisticated code updates so you can gain marketing advantages and analytics insights more quickly and deeply.
At the same time, you’ll learn how GTM enables governance, workflows, efficient collaboration and clearer communication as your marketing, analytics, and development teams work together to meet the demands of enterprise-level tagging.
While this course is oriented towards Google Analytics, the lessons apply to any marketing, analytics, or other third-party or custom code that you need to deploy and manage through GTM.

We Trained More Than 4,000 Marketers and Served More Than 100 Companies Like:

Leen Saffarini

E-nor provided an interactive classroom filled with rich insights from our instructors experience!

Minahil Alvi

E-nor's Digital Marketing course has given me the knowledge, confidence and certificate to work on any digital marketing field I chose to persue, I will come back to them for a masters class.

Abigail James

Thank you for a GREAT 3 days! It was wonderful and extremely insightful. I am excited for what’s ahead, and look forward to the opportunity of training with you again

What you will learn

Session 1 - Deploying Google Analytics through Google Tag Manager

1. Adding the Google Tag Manager container code to your website
2. Google Analytics Pageview Tracking
“3. Google Analytics Event Tracking:
Offsite Links
PDF Downloads
mailto: and tel: links
Page Scroll
Video

Session 3 - Google Tag Manager Access and Workflows

1. Workspaces and Versions
2. Access Rights and Two-Step Verification
3. Debugging and Publishing the Container
4. Workflow and Communications between Marketing and IT
5. Environments and Blocking Triggers
6. Recording to Separate GA Properties for Development and Production
7. Migrating to Google Tag Manager from Native Google Analytics Tracking Code
8. Using Google Tag Manager with Firebase for Mobile App Tracking

Session 2 - Deeper Dive into Triggers, Variables, and Google Analytics Implementation

1. Recording Multi-screen interactions as Google Analytics Virtual Pageview
2. Google Analytics Cross-Domain and Cross-Device Tracking
3. Enhanced Ecommerce Tracking
4. Integrating Google Analytics and CRM Data
5. Triggers You Need to Know: Page View vs. DOM Ready, Click, Form Submission
6. Variables You Need to Know: DOM Element, Auto-Event, Constant, Data Layer
7. GTM in WordPress

Who Should Attend

N

Marketing Executives, Managers, Senior Management

 
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Anyone responsible for developing and/or implementing a digital marketing strategy for their organization

 
N

Business owners

 
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Anyone looking to upskill or pursue a career in digital marketing

 

FIND OUT MORE ABOUT STUDYING DIGITAL MARKETING AT E-NOR

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Google Tag Manager Training Course

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CONTACT US

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Jumeirah Lake Towers Dubai, UAE
Tel: +971-4-425-2894
Email: [email protected]

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