Google Analytics Core Skills

Understanding and mastering Google Analytics

We Trained More Than 4,000 Marketers and Served More Than 100 Companies Like:

Leen Saffarini

E-nor provided an interactive classroom filled with rich insights from our instructors experience!

Minahil Alvi

E-nor's Digital Marketing course has given me the knowledge, confidence and certificate to work on any digital marketing field I chose to persue, I will come back to them for a masters class.

Abigail James

Thank you for a GREAT 3 days! It was wonderful and extremely insightful. I am excited for what’s ahead, and look forward to the opportunity of training with you again

Master Google Analytics and Google Tag Manager

Our Google Analytics training curriculum is a comprehensive lesson in getting the most out of one of the most powerful marketing analytics tools available today. From the basics of standard installation, setup and report interpretation – to advanced implementation utilizing Google’s Tag Manager and customized reporting – our GA training is constructed to give you the skills that you need to get the full value out of GA. We’ll help you tease out business insights and make a real impact on your business with GA.

What you will learn in

E-nor’s Online Google Analytics Training:

Session 1 - Reporting and Campaign Tracking

Behavior Reports: What Are My Visitors Doing? 
Acquisitions Reports: Where Is My Traffic Coming From? Most Important Metrics
Advanced Table Filters
Graphical Displays of Underlying Data
Applying Secondary Dimensions to Tell a Better Story
Where Most of Your Email, Social, and Banner Traffic is Hiding
Campaign Tagging Strategies for Cleaner Attribution

Session 3 - Goal Tracking and Custom Reports

Understanding Conversion Rate and Abandonment Rate
Aligning Your Analytics with Your KPIs
Defining Goals for Form Submission and Length of Engagement
Configuring Funnels to Identify Drop-Off
Basic and Enhanced Ecommerce Tracking
Custom Reports for Streamlined Metrics
Dashboards
Intelligence Alerts
Maintaining a Timeline with Annotations

Session 2 - Implementation and Customizations

Understanding a Pageview Hit
Google Tag Manager Basics
Benefits of Tag Management
Placing the Container Code
Adding Google Analytics to Google Tag Manager
Google Tag Manager Triggers, Variables, and Data Layer
Event Tracking for Video, Offsite Links, PDF Downloads, and Scrolling
Custom Dimensions to Extend your Dataset
Cross-Device Reporting

Session 4 - Goal Tracking and Custom Reports

Account, Property, View Hierarchy
Clean and Subset Your Data with View Settings and Filters
Site Search Configuration and Insights
Consolidating Fragmented Page Reporting
Creating Multiple Views per Property: Main, Testing, Backup
Access Rights, Change History, and Garbage Can
Applying Segments to Amplify Trends
Analyzing by Audience Constituency
Relating Behaviors to Outcomes with Page and Event Segments

Who Should Attend

N

Marketing Executives, Managers, Senior Management

 
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Anyone responsible for developing and/or implementing a digital marketing strategy for their organization

 
N

Business owners

 
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Anyone looking to upskill or pursue a career in digital marketing

 

FIND OUT MORE ABOUT STUDYING DIGITAL MARKETING AT E-NOR

Our Digital

Marketing Courses

E-Nor's Google Analytics Masterclass

8 HOURS

Classroom

Introduction to Google Data Studio Course

4 HOURS

Online

Advanced Google Analytics & Tag Manager Training

16 HOURS

Classroom

Google Analytics Core Skills Training

8 HOURS

Online

Professional Diploma in Digital Marketing

40 HOURS

Classroom

Google Tag Manager Training Course

7.5 HOURS

Online

CONTACT US

Silver (AG) Tower, Office 17E
Jumeirah Lake Towers Dubai, UAE
Tel: +971-4-425-2894
Email: [email protected]

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